Siebel Marketing: Marketing Manager Rel 15.5

 2Month/20 Hours                                                  Price:365,000

                                                                                     360,000

Siebel Marketing: Marketing Manager Rel 15.5

This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You’ll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.

Course Objectives

Understand Siebel Marketing terminology
Understand the Siebel Marketing architecture
Create Segments
Create Segment Trees
Use Answers and Dashboards to analyze marketing data
Create Marketing Plans, Programs and Campaigns
Use the List Format Designer
Manage marketing lists
Manage marketing responses
Create personalized email marketing campaigns
Manage events
Plan and budget marketing activities
Understand campaign load formats

---

Course Topics

Siebel Marketing Overview

Identifying components of Siebel Marketing Suite
Understanding closed-loop marketing

---

Siebel Marketing Architecture

Identifying components of the Siebel Marketing architecture
Marketing clients
Oracle BI EE
Email Marketing Server

---

Marketing Terminology and Process Flow

Explaining marketing terminology
Campaigns, Offers and Treatments
Budget Requests, Funds and Initiatives
Executing Stand-alone campaigns
Executing marketing programs
Executing marketing plans

---

Segment Designer

Understanding the segment designer interface
Creating simple and complex segments
Moving and changing criteria blocks
Understanding counts
Cross subject area queries
Grouping criteria blocks
Generate lists from segments

---

Creating Segment Trees

Explaining the purpose of segment trees
Splitting and sampling
Working with segment tree branches

---

Marketing Plans, Programs, Campaigns and Events

Identifying Siebel Marketing objects and their relationships
Offer Management
Events
Campaigns
Wave
Programs
Stages
Marketing Plans

---

Using List Format Designer

Understanding List Format Types
Creating List Formats
Combining Data Sets
Sorting and Splitting
Formatting
Previewing List Output

 

List Management

Describing the List Management Process
Importing External Lists
Creating Internal Lists

---

Response Management

Describing the Response Management Process
Integrating with Sales
Tracking Responses

---

Email Marketing

Creating an Email Campaign
Personalizing and Editing Email Marketing Templates
Understanding Conditional Fields
Understanding Advanced Email Marketing Features
Launching Email Campaigns

---

Event Management

Describing the Event Management Process
Defining Event Plans, Events and Sessions
Managing Invitations
Managing Registrations

---

Marketing Planning, Budgeting and Financial Tracking

Creating Marketing Plans
Creating Budget Requests
Understanding approval cycles
Setting goals
Tracking expenses and budgets

---

Marketing Analytics

Using Oracle BI Answers
Using Oracle BI Dashboards
Creating ad-hoc analyses

Benefits to You

By taking this course, you’ll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you’ll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.

---

Audience

Application Developers
Business Analysts
Data Modelers
Developer
End Users
Project Manager
Support Engineer
Technical Consultant

---

Related Training

Suggested Prerequisites
Basic knowledge of Windows navigation
Oracle BI EE navigation skills
Siebel Business Analyst 15.5
Siebel navigation skills

Job Interview Preparation  (Soft Skills Questions & Answers)

Tough Open-Ended Job Interview Questions
What to Wear for Best Job Interview Attire
Job Interview Question- What are You Passionate About?
How to Prepare for a Job Promotion Interview

---

Stay connected even when you’re apart
Join our WhatsApp Channel – Get discount offers
 500+ Free Certification Exam Practice Question and Answers
 Your FREE eLEARNING Courses (Click Here)

---

Internships, Freelance and Full-Time Work opportunities
 Join Internships and Referral Program (click for details)
Work as Freelancer or Full-Time Employee (click for details)
Hire an Intern

---

Flexible Class Option

Week End Classes For Professionals  SAT | SUN
Corporate Group Training Availables Options
Online Classes – Live Virtual Class (L.V.C), Online Training

Related Siebel Course

Siebel 8.1.x Core Consultant Course

Siebel Open UI Foundation

Siebel Business Foundation 15.5 Course

Siebel Customer Order managment Course

Siebel Installation and System Administration