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2Days/16 Hours Price:45,000
40,000
Storytelling for Business Course
Data-driven information tends to speak to people’s intellect – while stories stir their imagination and reach their feelings.
That’s what makes stories such a powerful tool to engage and motivate.
Working with the dynamics of storytelling will help you deliver your business messages in more compelling ways. It will help you to present and communicate with passion and to engage directly with peoples feelings.
This one day storytelling course will equip you with the skills and confidence to use the power of storytelling in your communications.
Module 1: Understanding Storytelling
Introduction to Storytelling: Definition and importance in
business.
History of Storytelling: Evolution and its impact on
communication.
Elements of a Good Story: Characters, plot, conflict, and
resolution.
Module 2: Crafting Your Story
Identifying Your Audience: Understanding who you are
speaking to.
Defining Your Message: What do you want to convey?
Story Structure: Beginning, middle, and end.
Using Analogies and Metaphors: Making complex ideas
relatable.
Module 3: Techniques and Tools
Storytelling Techniques: Voice modulation, body language,
and visual aids.
Digital Storytelling Tools: Using multimedia to enhance your
story.
Interactive Storytelling: Engaging your audience through
participation.
Day 2: Applying Storytelling in Business
Module 4: Storytelling for Different Business Contexts
Marketing and Branding: Crafting stories that sell.
Leadership and Management: Using stories to inspire and lead
teams.
Customer Relations: Building trust and loyalty through
storytelling.
Module 5: Practical Applications
Case Studies: Analyzing successful business stories.
Workshop: Creating and presenting your own business story.
Feedback Session: Constructive critique and improvement
tips.
Module 6: Advanced Storytelling Techniques
Data-Driven Storytelling: Integrating data into your
narrative.
Crisis Communication: Using storytelling to man
Potential Career Paths:
Marketing and Advertising: Use storytelling to create compelling
campaigns and brand narratives.
Public Relations: Craft stories that shape public perception and manage a
company’s reputation.
Corporate Communications: Develop internal and external
communications that resonate with employees and stakeholders.
Content Creation: Work as a content writer, video producer, or social media
manager, using storytelling to engage audiences.
Leadership Roles: Apply storytelling to inspire and lead teams effectively.
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