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Advanced SEO Training Course – SEO Certification
Search Engine Optimization – with SEO Tools & Tips
In this Advanced SEO Training Course students will learn how to hit #1 on Google, best SEO course for 2018 to enhance Digital Marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion even using Social Marketing SEO has a critical role to bring customers to your eCommerce website. (Visit page bottom for SEO free tools & Tips)
What Is Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
The Complete SEO Course
Planning Your SEO Campaign:
Set clear SEO goals and objectives.
Benchmark against competitors.
Utilize tools and techniques for effective planning.
Keyword Research and Visitor Intent
Master keyword research techniques.
Understand user search behavior and intent.
Optimize content based on keywords.
User Experience and On-Page Optimization:
Enhance website usability and user experience.
Implement SEO-friendly web design and development practices.
Optimize URLs, metadata, and crawlable internal link structures
Mobile Search Optimization:
Optimize your website for mobile devices.
Ensure responsive design and mobile-friendly content.
Advanced Techniques and Tools:
Dive deeper into SEO tools and tips.
Stay updated with industry best practices.
SEO Tools for Professionals
Speed Tools : Speed is essential for a good user experience and SEO. To rank high, you need your site to be up-to-speed. Google PageSpeed Insights, you could use: Pingdom Tools, Yslow, WebPageTest or GTMetrics
Backlinks: Valuable backlinks can do a lot for your rankings. Various tools can give you insight into the links that point to your site, These tools can help you clean up your links to prevent or solve a Google Penguin penalty. Majestic.com, Ahrefs.com, Linkresearchtools.com
Duplicate Content: content Duplicate content can harm your rankings. If Google sees more versions of the same content, it gets confused about which content to show in the search results. Siteliner.com, Copyscape.com
Keyword research: Every SEO strategy should start with keyword research. Moz Pro Keyword Explorer, Google Trends, Google Adwords , Keyword Planner
Mobile friendliness: tests your site on various aspects that matter for the user’s mobile experience, like site speed and font size. Google’s Mobile-Friendly test
Spider tool: crawl your website to find (mostly technical) SEO flaws on your website. It checks for broken links (404s), it goes through your redirects, checks the length of your page titles and meta descriptions and finds duplicate content on your website. Screamingfrog.co.uk
Marketing: A marketing and benchmark tool for SEO is SEMRush. It helps to plan and focus your marketing efforts, by providing lots of information on the keywords and advertising strategies that your competitors use.
Google tools
Google Analytics: Basic analysis includes the number of users you get on your site and individual pages, what are your landing pages, what route do users follow on your site, what are the bounce and conversion rate of a page and what device do people use when visiting your site. Google Analytics.
Google Search Console: While Google Analytics is useful to monitor how users behave on your site, Google Search Console focuses more on your site’s overall health.
SEO Suites
Ryte is one of the primary tools we use to analyze the on page SEO of a website. It analyzes if a website is indexable, by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.
Searchmetrics. This tool mainly focuses on visibility. It calculates this with a bunch of metrics like how often your page and on which position it appears for a search term in a certain search engine.
Sistrix is a similar tool as Searchmetrics, it only calculates visibility in a slightly different way. Apart from visibility, both tools will also provide lots of information on on-page SEO factors and backlinks.
International Student Fees: USD400$
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