Salesforce Administrator – Marketing Cloud Administrator

Salesforce Administrator – Marketing Cloud Administrator

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 2Month/20 Hours                                                  Price:285,000

                                                                                      280,000

Salesforce Administrator – Marketing Cloud Administrator


The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.


Course Key Learnings
Knowledge of governance and compliance with reference to digital marketing
Identify security best practices for data management, users, and permissions
Implementation of account configuration including business unit structure, permissions, and security
Management of subscriber data
Evaluate data quality
Configure Marketing Cloud products (builders, studios)
Troubleshoot account configuration and user request
Account (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)
Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)
Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)

Course Outline

Digital Marketing Proficiency 

Review Governance and Compliance in Relation to Digital Marketing
Review Security Best Practices for Date, Permissions, and PII
Review Marketing Cloud Product Inventory and Offerings

Subscriber Data Management

Review the Contact Model
Review Data Quality Evaluation
Review Preference and Profile Center

Setup

Review Business Units, Users, and Security Configuration
Review Integrations Configuration
Review Features in Setup Home
Review Marketing Cloud Extension Products

Channel Management

Review Mobile Studio Configuration
Review Email Studio Configuration
Review Social Studio and Advertising Configuration
Review Journey Builder Concepts and Use Cases

Maintenance

Review Data Extraction and Report Generation Solutions
Review Monitoring and System Availability
Review Additional Marketing Cloud Product Benefits

Practice Exam and Wrap-up

Complete a Practice Exam
Review Next Steps

About the Exam     

Read on for details about the Salesforce Marketing Cloud Administrator exam.

Content: 60 multiple-choice questions
Time allotted to complete the exam: 105 minutes
Passing score: 67%
Registration fee: USD 200 plus applicable taxes as required per local law
Retake fee: USD 100 plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center r in an online proctored environment.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: None

 

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