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2Month/20 Hours Price:40,000
30,000
Digital Advertising & Marketing Online Course
Most of us are aware of the huge evolution from traditional mass media advertising to digital advertising. However, what few of us realise is that, even within the digital advertising landscape, there have been some drastic shifts.
Traditional Media Advertising Eco-System
However, the rapid digitization of advertising as a whole has resulted in the formation of numerous different companies, each one offering a unique product or service that adds value to the link between the publisher and advertiser. Hence, the digital advertising ecosystem has had to evolve significantly from the much simpler model of days gone by, in order to take into account the new players in the ecosystem. This has meant that a much more complex model
Course Content:
Introduction to Digital Advertising:
Understand various digital ad formats (banner ads, video ads, social media, audio, rich media, takeovers).
Explore the role of the Interactive Advertising Bureau (IAB) in shaping digital advertising standards.
The Digital Ecosystem:
Learn about different types of digital advertising vendors (publishers, exchanges, networks, DSPs).
Understand how the ecosystem has evolved to accommodate new players.
Digital Marketing Strategy:
Develop, evaluate, and execute comprehensive digital marketing strategies.
Explore major digital marketing channels (online advertising, display, video, mobile, search engine, social media).
Ad Buying Models:
Discover different buying models (CPM, CPC, GRPs) and their advantages.
Ad Targeting:
Dive into ad targeting mechanisms (cookie data, PII, registration data, IP address, DMPs).
Ad Serving:
Understand how ads are served to users (ad servers, their purpose, and functionality).
Search Engine Optimization (SEO):
Learn techniques to improve website visibility and rank higher on Google search results.
Reporting and Analytics:
Set Key Performance Indicators (KPIs) and analyze campaign performance.
Pull and format reports for advertisers.
International Student Fee 500$ | 1875 SAR | 1875 AED
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Flexible Class Option
Week End Classes For Professionals SAT | SUN
Corporate Group Training Availables Options
Online Classes – Live Virtual Class (L.V.C), Online Training
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