Advanced SEO Specialist Course – Drive Traffic and Top Google Rank

SEO is most important and effective part of modern Digital Marketing strategy to bring a lot of traffic and customers to your site. Learn the practical white-hat SEO strategies to rank your keywords in Google faster with on-page and off-page SEO. Know each Search Engine Optimization tip & component to bring your website to the 1st Page of Google. Bring more visitors to your websites/blogs to get more customers.

This course start with basics of SEO concepts, business challenges and move up to advanced level SEO with step-by-step hands-on labs. Industry best SEO Theory and Practical scenario based Training.

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The Complete SEO Course  

How Search Engines Work

Crawling & Indexing
Providing Answers Based on Relevance and Importance
Search Engine Ranking Factors
Local Search Ranking Factors
Google’s Recommendations
Bing’s Guidelines

How Important is SEO?The Importance of SEO

The Limits of Search Engine Technology
Case Studies of Failed/Poor SEO Implementation

Planning Your SEO CampaignSetting and measuring your SEO goals and objectives
Competitor Benchmarking Tools & Techniques
Keyword Research + Tools
Visitor Intent: The Psychology of User Search Behaviour
User Experience/Usability
Content Strategy
Using Paid Search to Improve Website Quality Score
Optimise Your Website for Mobile Search

SEO-Friendly Web Design and DevelopmentOn-Page Optimisation
URL Best Practices
Metadata
Indexable Content
Crawlable Internal Link Structure & Breadcrumbs
“nofollow” Links
Duplicate Content, Redirects, and Canonical Links
HTML & XML Sitemaps

Popularity: Link-Building and Social Media SharingLink Signals
Link-Building Strategies
Social Signals in Search Results
The Impact of Google+

SEO Tools & ServicesGoogle’s Webmaster Tools
Bing’s Webmaster Centre
Moz’s Open Site Explorer
Google & Bing’s Metrics Tools
SEO Myths and MisconceptionsMeta tags and Keyword Density
Effects of Paid Search on Organic Rankings
Anti-Spam Measures

Google’s Updates and Penalties

Overview of Google’s Update History

Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
Link Auditing
Getting Penalties Lifted

Measuring and Tracking Your SEO SuccessKey Performance Indicators and How to Choose Them
Paid & Free Analytics Software
Running an SEO Audit
Google’s (not provided) Keywords
A/B and Multivariate Testing for Conversion Rate Optimisation
Interpreting Your Data

The Future of SEOProviding Searchers with the Best Possible Results

Search Context
Mobile Search
Social Search
Human Search

Predictive Search

Cornerstone Content and Internal Linking

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SEO Tools for Professionals

Speed Tools : Speed is essential for a good user experience and SEO. To rank high, you need your site to be up-to-speed.  Google PageSpeed Insights, you could use: Pingdom Tools, Yslow, WebPageTest or GTMetrics

Backlinks: Valuable backlinks can do a lot for your rankings. Various tools can give you insight into the links that point to your site, These tools can help you clean up your links to prevent or solve a Google Penguin penalty.  Majestic.com, Ahrefs.com, Linkresearchtools.com

Duplicate Content: content Duplicate content can harm your rankings. If Google sees more versions of the same content, it gets confused about which content to show in the search results. Siteliner.com, Copyscape.com

Keyword research: Every SEO strategy should start with keyword research. Moz Pro Keyword Explorer, Google Trends,  Google Adwords , Keyword Planner

Mobile friendliness: tests your site on various aspects that matter for the user’s mobile experience, like site speed and font size.   Google’s Mobile-Friendly test

Spider tool: crawl your website to find (mostly technical) SEO flaws on your website. It checks for broken links (404s), it goes through your redirects, checks the length of your page titles and meta descriptions and finds duplicate content on your website. Screamingfrog.co.uk

Marketing: A marketing and benchmark tool for SEO is SEMRush. It helps to plan and focus your marketing efforts, by providing lots of information on the keywords and advertising strategies that your competitors use.

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Google Analytics & SEO Master Tools

Google Analytics: Basic analysis includes the number of users you get on your site and individual pages, what are your landing pages, what route do users follow on your site, what are the bounce and conversion rate of a page and what device do people use when visiting your site. Google Analytics.

Google Search Console: While Google Analytics is useful to monitor how users behave on your site, Google Search Console focuses more on your site’s overall health.

SEO Suites

Ryte is one of the primary tools we use to analyze the on page SEO of a website. It analyzes if a website is indexable, by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.

Searchmetrics. This tool mainly focuses on visibility. It calculates this with a bunch of metrics like how often your page and on which position it appears for a search term in a certain search engine.

Sistrix is a similar tool as Searchmetrics, it only calculates visibility in a slightly different way. Apart from visibility, both tools will also provide lots of information on on-page SEO factors and backlinks.

Job Interview Preparation  (Soft Skills Questions & Answers)

Tough Open-Ended Job Interview Questions
What to Wear for Best Job Interview Attire
Job Interview Question- What are You Passionate About?
How to Prepare for a Job Promotion Interview

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Internships, Freelance and Full-Time Work opportunities

 Join Internships and Referral Program (click for details)
Work as Freelancer or Full-Time Employee (click for details)
Hire an Intern

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Flexible Class Option

Week End Classes For Professionals  SAT | SUN
Corporate Group Training Availables Options
Online Classes – Live Virtual Class (L.V.C), Online Training

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