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2Month/20 Hours Price:25,000
20,000
WordPress SEO for eCommerce Site
WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined this course will help you improve your rankings, gain more subscribers and have a better website in general. This course will teach you effective and relevant methods towards optimizing your WordPress website for Google and other search engines!
WordPress SEO guide for beginners course will teach you how to set up your WordPress website in an efficient and search engine friendly manner to maximize your exposure in Google…
By the end of this course, you will be equipped with all the necessary skills to perform WordPress SEO and reach your target market.
Key Learnings from the Course
By the end
of the WordPress SEO for eCommerce Sites course, you will have gained
the following key skills and knowledge:
1-SEO
Fundamentals: Understanding the basics of SEO and its importance for eCommerce.
2-Keyword
Research: Ability to identify and use relevant keywords to attract the right
audience.
3-On-Page SEO:
Techniques for optimizing product pages, including titles, descriptions, and
images.
4-Technical
SEO: Skills to improve site speed, mobile optimization, and overall site
performance.
5-Content
Marketing: Strategies for creating valuable content that engages customers and
boosts SEO.
6-Link
Building: Building a strong internal linking structure and acquiring quality
backlinks.
7-SEO Tools:
Proficiency in using SEO plugins like Yoast SEO and WooCommerce SEO.
8-Analytics and Monitoring: Using tools like Google Analytics to track and improve SEO performance.
Course Content:
Module 1: Introduction to SEO
Understanding SEO: Learn the basics of SEO and
why it’s crucial for eCommerce.
SEO Terminology: Familiarize yourself with key
SEO terms and concepts.
Module 2: Keyword Research
Finding the Right Keywords: Discover how to
identify the best keywords for your products.
Long-Tail Keywords: Learn the importance of
long-tail keywords and how to use them effectively.
Module 3: On-Page SEO
Optimizing Product Pages: Techniques for
optimizing product titles, descriptions, and images.
Content Creation: Strategies for creating valuable content that attracts and engages customers.
Module 4: Technical SEO
Site Speed and Performance: Tips for improving
your site’s speed and overall performance.
Mobile Optimization: Ensuring your site is
mobile-friendly and accessible to all users.
Module 5: Content Marketing
Blogging for SEO: How to create blog content
that drives traffic and boosts SEO.
User-Generated Content: Leveraging reviews and
testimonials to enhance your site’s credibility.
Module 6: Link Building
Internal and External Links: Building a strong
internal linking structure and acquiring quality backlinks.
SEO Plugins: Utilizing plugins like Yoast SEO
and WooCommerce SEO to streamline your SEO efforts.
Module 7: Analytics and Monitoring
Tracking Your Progress: Using tools like Google
Analytics to monitor your SEO performance.
Adjusting Your Strategy: How to analyze data and
make informed decisions to improve your SEO strategy.
SEO Tools for Professionals
Speed Tools : Speed is essential for a good user experience and SEO. To rank high, you need your site to be up-to-speed. Google PageSpeed Insights, you could use: Pingdom Tools, Yslow, WebPageTest or GTMetrics
Backlinks: Valuable backlinks can do a lot for your rankings. Various tools can give you insight into the links that point to your site, These tools can help you clean up your links to prevent or solve a Google Penguin penalty. Majestic.com, Ahrefs.com, Linkresearchtools.com
Duplicate Content: content Duplicate content can harm your rankings. If Google sees more versions of the same content, it gets confused about which content to show in the search results. Siteliner.com, Copyscape.com
Keyword research: Every SEO strategy should start with keyword research. Moz Pro Keyword Explorer, Google Trends, Google Adwords , Keyword Planner
Mobile friendliness: tests your site on various aspects that matter for the user’s mobile experience, like site speed and font size. Google’s Mobile-Friendly test
Spider tool: crawl your website to find (mostly technical) SEO flaws on your website. It checks for broken links (404s), it goes through your redirects, checks the length of your page titles and meta descriptions and finds duplicate content on your website. Screamingfrog.co.uk
Marketing: A marketing and benchmark tool for SEO is SEMRush. It helps to plan and focus your marketing efforts, by providing lots of information on the keywords and advertising strategies that your competitors use.
Google Analytics & SEO Master Tools
Google Analytics: Basic analysis includes the number of users you get on your site and individual pages, what are your landing pages, what route do users follow on your site, what are the bounce and conversion rate of a page and what device do people use when visiting your site. Google Analytics.
Google Search Console: While Google Analytics is useful to monitor how users behave on your site, Google Search Console focuses more on your site’s overall health.
SEO Suites
Ryte is one of the primary tools we use to analyze the on page SEO of a website. It analyzes if a website is indexable, by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.
Searchmetrics. This tool mainly focuses on visibility. It calculates this with a bunch of metrics like how often your page and on which position it appears for a search term in a certain search engine.
Sistrix is a similar tool as Searchmetrics, it only calculates visibility in a slightly different way. Apart from visibility, both tools will also provide lots of information on on-page SEO factors and backlinks
Career Path Opportunities
With
these skills, you can pursue various career paths in the digital marketing and
eCommerce fields, such as:
SEO Specialist: Focus on optimizing websites to improve search
engine rankings and drive organic traffic.
Digital Marketing Manager: Oversee and implement digital marketing
strategies, including SEO, content marketing, and social media.
eCommerce Manager: Manage online stores, optimize product
listings, and enhance the overall user experience.
Content Strategist: Develop and execute content strategies that
align with SEO goals and engage the target audience.
Job Interview Preparation (Soft Skills Questions & Answers)
Tough Open-Ended Job Interview Questions
What to Wear for Best Job Interview Attire
Job Interview Question- What are You Passionate About?
How to Prepare for a Job Promotion Interview
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Hire an Intern
Flexible Class Option
Week End Classes For Professionals SAT | SUN
Corporate Group Training Availables Options
Online Classes – Live Virtual Class (L.V.C), Online Training
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