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SEO Fundamentals to Advanced – Complete SEO Training Courses
Search Engine Optimization – with SEO Tools & Tips
In this SEO Training Course students will learn how to hit #1 on Google, best SEO course for 2018 to enhance Digital Marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion even using Social Marketing SEO has a critical role to bring customers to your eCommerce website. (Visit page bottom for SEO free tools & Tips)
The Complete SEO Course (Fundamentals to Expert)
How Search Engines WorkProviding Answers Based on Relevance and Importance
Search Engine Ranking Factors
Local Search Ranking Factors
Google’s Recommendations
Bing’s Guidelines
The Limits of Search Engine Technology
Case Studies of Failed/Poor SEO Implementation
Planning Your SEO Campaign
Competitor Benchmarking Tools & Techniques
Keyword Research + Tools
Visitor Intent: The Psychology of User Search Behaviour
User Experience/Usability
Content Strategy
Using Paid Search to Improve Website Quality Score
Optimise Your Website for Mobile Search
SEO-Friendly Web Design and DevelopmentOn-Page Optimisation
URL Best Practices
Metadata
Indexable Content
Crawlable Internal Link Structure & Breadcrumbs
“nofollow” Links
Duplicate Content, Redirects, and Canonical Links
HTML & XML Sitemaps
Popularity: Link-Building and Social Media SharingLink Signals
Link-Building Strategies
Social Signals in Search Results
The Impact of Google+
SEO Tools & ServicesGoogle’s Webmaster Tools
Bing’s Webmaster Centre
Moz’s Open Site Explorer
Google & Bing’s Metrics Tools
SEO Myths and MisconceptionsMeta tags and Keyword Density
Effects of Paid Search on Organic Rankings
Anti-Spam Measures
Google’s Updates and PenaltiesOverview of Google’s Update History
Black Hat vs White Hat SEO and Google’s Anti-Spam Measures
Link Auditing
Getting Penalties Lifted
Measuring and Tracking Your SEO SuccessKey Performance Indicators and How to Choose Them
Paid & Free Analytics Software
Running an SEO Audit
Google’s (not provided) Keywords
A/B and Multivariate Testing for Conversion Rate Optimisation
Interpreting Your Data
The Future of SEO
Search Context
Mobile Search
Social Search
Human Search
Predictive Search
Cornerstone Content and Internal Linking
SEO Tools for Professionals
Speed Tools : Speed is essential for a good user experience and SEO. To rank high, you need your site to be up-to-speed. Google PageSpeed Insights, you could use: Pingdom Tools, Yslow, WebPageTest or GTMetrics
Backlinks: Valuable backlinks can do a lot for your rankings. Various tools can give you insight into the links that point to your site, These tools can help you clean up your links to prevent or solve a Google Penguin penalty. Majestic.com, Ahrefs.com, Linkresearchtools.com
Duplicate Content: content Duplicate content can harm your rankings. If Google sees more versions of the same content, it gets confused about which content to show in the search results. Siteliner.com, Copyscape.com
Keyword research: Every SEO strategy should start with keyword research. Moz Pro Keyword Explorer, Google Trends, Google Adwords , Keyword Planner
Mobile friendliness: tests your site on various aspects that matter for the user’s mobile experience, like site speed and font size. Google’s Mobile-Friendly test
Spider tool: crawl your website to find (mostly technical) SEO flaws on your website. It checks for broken links (404s), it goes through your redirects, checks the length of your page titles and meta descriptions and finds duplicate content on your website. Screamingfrog.co.uk
Marketing: A marketing and benchmark tool for SEO is SEMRush. It helps to plan and focus your marketing efforts, by providing lots of information on the keywords and advertising strategies that your competitors use.
Google tools
Google Analytics: Basic analysis includes the number of users you get on your site and individual pages, what are your landing pages, what route do users follow on your site, what are the bounce and conversion rate of a page and what device do people use when visiting your site. Google Analytics.
Google Search Console: While Google Analytics is useful to monitor how users behave on your site, Google Search Console focuses more on your site’s overall health.
SEO Suites
Ryte is one of the primary tools we use to analyze the on page SEO of a website. It analyzes if a website is indexable, by checking HTTP status codes, robots.txt file, canonicals, redirects, and pagination.
Searchmetrics. This tool mainly focuses on visibility. It calculates this with a bunch of metrics like how often your page and on which position it appears for a search term in a certain search engine.
Sistrix is a similar tool as Searchmetrics, it only calculates visibility in a slightly different way. Apart from visibility, both tools will also provide lots of information on on-page SEO factors and backlinks.
Job Interview Preparation (Soft Skills Questions & Answers)
Tough Open-Ended Job Interview Questions
What to Wear for Best Job Interview Attire
Job Interview Question- What are You Passionate About?
How to Prepare for a Job Promotion Interview
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Flexible Class Option
Week End Classes For Professionals SAT | SUN
Corporate Group Training Availables Options
Online Classes – Live Virtual Class (L.V.C), Online Training
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