Salesforce Marketing – Pardot Specialist

 2Month/20 Hours                                                  Price:285,000

                                                                                      280,000

 Salesforce Marketing – Pardot Specialist

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.

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Course Key Learnings

Has familiarity with the capabilities of the Pardot platform

Understands the lifecycle of visitors to prospects

Understands how to create and manage Pardot marketing assets, automation, and workflows

Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics

Understands administrative settings such as configuring scoring and grading models, configuring custom fields in Pardot, and using the Recycle Bin

Understands how to troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects)

Understand what Einstein features are available and how they compare to Pardot score

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Course Outline

Course Introduction

Review Course Objectives

Set Learner Expectations

Review Housekeeping Items

Review Additional Course Resources

Explore Course Case Study

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Salesforce Integration

Understand the Pardot-Salesforce Relationship

Sync Data Between Salesforce and Pardot

Enable the Pardot Lightning App in Salesforce

Create Custom Fields

Review Salesforce Campaigns

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Administration

Create a Pardot Dashboard

Authenticate Your Email Sending Domains

Sync with Third-Party Applications Using Connectors

Restore Assets from the Recycle Bin

Create and Assign Users and User Groups

Understand Usage Governance

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Visitors and Prospects

Understand Pardot Visitors

Understand Pardot Prospects

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List Management

Create List Types

Organize Prospects Using Static Lists

Test Emails Using Test Lists

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Personalization and Email Marketing

Personalize Your Emails with HML and Advanced Dynamic Content

Automate Email Marketing

Create Email Templates

See What Works Best for Your Audience Using AB Testing

Track Email Performance Using Email Reports

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Forms and Landing Pages

Capture Leads with Forms

Convert Visitors to Leads Using Landing Pages

Track Leads with Forms and Landing Page Reports

Track Clicks Using Custom Redirects

Create Custom Redirect Reports

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Lead Management

Trigger Page Actions

Automate Actions from a Marketing Element Using Completion Actions

Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules

Create Repeatable, Criteria-Based Automation Rules

Create Dynamic Lists

Choose an Automation Tool

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Lead Qualification

Understand Prospect Scoring

Grade Prospects Based on Profiles

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Lead Nurturing

Build an Engagement Program

Create Engagement Program Reports

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About the Exam

Read on for details about the Salesforce Certified Pardot Specialist exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*

Time allotted to complete the exam: 90 minutes

Passing score: 72%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: None required; course attendance highly recommended.

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