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Salesforce Marketing – Marketing Cloud Consultant

Salesforce Marketing – Marketing Cloud Consultant

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Salesforce Marketing – Marketing Cloud Consultant


The Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have experience configuring Marketing Cloud solutions. The candidate has proven experience with the administration and configuration of Marketing Cloud, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Administrator exam. This credential is targeted toward the Salesforce consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.


Course Key Learnings

Incorporate different tools such as segmentation, automation, tracking, and analytics to make data driven decisions to optimize email campaigns.
Troubleshoot and solve basic platform issues.
Write basic SQL, including join statements.
Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).
Configure account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
Configure data (data extensions, Contact Builder).
Manage unsubscribes (custom Preference Center).
Define and execute email data interactions (import, data extracts, file transfers).
Configure automation.
Understand Web Service offerings.
Manage and troubleshoot Marketing Cloud Connect.
Configure Distributed Marketing.
Understand the Contact Delete process.
Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
Course Outline


Introduction to Salesforce Marketing Cloud
Administration
Subscriber and Data Management
Email Message Design and Creation
Message Testing, Delivery, and Email Marketing Best Practices
Marketing Automation
Analytics and Troubleshooting
Summary
About the Exam
Read on for details about the Salesforce Certified Marketing Cloud Consultant exam.
Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*
Time allotted to complete the exam: 105 minutes
Passing score: 67%
Registration fee: USD 200, plus applicable taxes as required per local law
Retake fee: USD 100, plus applicable taxes as required per local law
Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.
References: No hard-copy or online materials may be referenced during the exam.
Prerequisite: Salesforce Certified Marketing Cloud Administrator credential
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International Student Fee 750 USD

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