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2Month/20 Hours Price:90,000
80,000
Microsoft Certified: Customer Data Platform Specialty
If your specialty is implementing solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention, this certification could validate your skills and help open career doors.
As a candidate for this certification, you should have firsthand experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Common Data Model, Microsoft Power Platform and one or more additional Dynamics 365 apps. In addition, you need direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.
You also need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.
Skills measured
Ingest data into Customer Insights
Create customer profiles by unifying data
Implement AI predictions in Customer Insights
Configure measures and segments
Configure third-party connections
Administer Customer Insights
Course Outline
Describe Customer Insights
describe audience insights components, including entities, relationships, activities,measures, and segmentsanalyze Customer Insights data by using Azure Synapse Analytics
describe the process for consuming engagement insights data in audience insights
describe support for near real-time updates
describe support for enrichment
Describe use cases for Customer Insights
describe use cases for audience insights
differentiate between audience insights and engagement insights
describe use cases for creating reports by using Customer Insights
describe use cases for extending Customer Insights by using Microsoft Power Platform components
describe use cases for Customer Insights APIs
Connect to data sources
determine which data sources to use
determine whether to use the managed data lake or an organization’s data lake
connect to Microsoft Dataverse
connect to Common Data Model folders
ingest data from Azure Synapse Analytics
ingest data by using Azure Data Factory pipelines
Transform, cleanse, and load data by using Power Query
select tables and column
resolve data inconsistencies, unexpected or null values, and data quality issues
evaluate and transform column data types
apply data shape transformations to tables
Implement mapping
select Customer Insights entities and attributes for matching
select attribute types
Implement matching
specify a match order for entities
define match rules
configure normalization options
differentiate between low, medium, high, exact, and custom precision methods
configure deduplication
run a match process and review results
Configure prediction models
configure and evaluate the customer churn models, including the transactional churn and subscription churn models
configure and evaluate the product recommendation model
configure and evaluate the customer lifetime value model Implement machine learning models
describe prerequisites for using custom Azure Machine Learning models in Customer Insights
implement workflows that consume machine learning models
manage workflows for custom machine learning models
Create segments
describe methods for creating segments, including blank segments
create a segment from customer profiles, measures, or AI predictions
find similar customers
Find suggested segments
describe how the system suggests segments for use
create a segment from a suggestion
configure refreshes for suggestions
Export data to Dynamics 365 Marketing or Dynamics 365 Sales
identify prerequisites for exporting data from Customer Insights
create connections between Customer Insights and Dynamics 365 apps
define which segments to export
export a Customer Insights segment into Dynamics 365 Marketing as a marketing segment
export a Customer Insights profile into Dynamics 365 Marketing for customer journey orchestration
export a Customer Insights segment into Dynamics 365 Sales as a marketing list
Create and configure environments
identify who can create environments
differentiate trial and production environments
manage existing environment
describe available roles
configure user permissions and guest user permissions
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Flexible Class Options
Week End Classes For Professionals SAT | SUN
Online Classes – Live Virtual Class (L.V.C), Online Training
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